/* Формально.нет — лидген-демо. Фирменная гамма: dark #0a0a11 + индиго #6252cc */
:root{
  --ink:#14141a; --bg:#f4f3f9; --card:#ffffff; --line:#e8e6f1; --muted:#6b6878;
  --dark:#0a0a11; --dark2:#16131f; --dark3:#211d33;
  --accent:#6252cc; --accent-d:#5141b0; --accent-l:#8b7ee6; --peri:#9999ff;
  --green:#0e9c5a; --green-bg:#e3f6ec; --warn:#cf8a23; --warn-bg:#fbf1de;
  --danger:#e04040; --danger-bg:#fbe7e7;
  --shadow:0 18px 50px rgba(20,12,45,.12); --shadow-sm:0 6px 22px rgba(20,12,45,.07);
  --r:18px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:'IBM Plex Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;
  color:var(--ink);background:var(--bg);line-height:1.55;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.wrap{max-width:1180px;margin:0 auto;padding:0 22px}
h1,h2,h3,.dsp{font-family:'Unbounded','IBM Plex Sans',sans-serif;line-height:1.12;margin:0 0 .4em;letter-spacing:-.01em;font-weight:700}
h1{font-size:clamp(27px,4.2vw,44px);font-weight:800}
h2{font-size:clamp(21px,2.8vw,30px)}
h3{font-size:18px}
p{margin:0 0 1em}
.muted{color:var(--muted)}
.small{font-size:14px}.center{text-align:center}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5em;background:var(--accent);color:#fff;
  font-weight:600;border:0;border-radius:13px;padding:15px 26px;font-size:16px;cursor:pointer;font-family:inherit;
  transition:.15s all;box-shadow:0 10px 26px rgba(98,82,204,.34)}
.btn:hover{background:var(--accent-d);transform:translateY(-2px);box-shadow:0 16px 34px rgba(98,82,204,.42)}
.btn-lg{padding:18px 34px;font-size:17px}
.btn-block{display:flex;width:100%}
.btn-out{background:#fff;color:var(--accent-d);border:1.5px solid var(--accent);box-shadow:none}
.btn-out:hover{background:#f3f1fd}

/* tags */
.tag{display:inline-flex;align-items:center;gap:.4em;font-size:12.5px;font-weight:600;padding:5px 11px;border-radius:999px;background:#efecfb;color:var(--accent-d)}
.tag.hot{background:#fce7e7;color:#c2362f}
.tag.cheap{background:#e3f6ec;color:#0c7d49}
.tag.rich{background:#efecfb;color:#5141b0}

/* hero (dark, brand image) */
.hero{position:relative;color:#fff;background:var(--dark);overflow:hidden}
.hero .bg{position:absolute;inset:0;background-size:cover;background-position:center;opacity:.32}
.hero::after{content:"";position:absolute;inset:0;
  background:radial-gradient(120% 130% at 82% -10%,rgba(98,82,204,.55),transparent 55%),
             linear-gradient(180deg,rgba(10,10,17,.55),rgba(10,10,17,.92));pointer-events:none}
.hero .wrap{position:relative;z-index:2}
.hero h1{color:#fff}
.hero .lead{font-size:clamp(16px,2.1vw,20px);color:#cfc9e6;max-width:640px}
.eyebrow{display:inline-flex;align-items:center;gap:.5em;font-size:12px;font-weight:600;letter-spacing:.12em;
  text-transform:uppercase;color:#c5bbff;background:rgba(98,82,204,.22);border:1px solid rgba(153,153,255,.3);
  padding:7px 14px;border-radius:999px;margin-bottom:18px}
.trust{display:flex;flex-wrap:wrap;gap:10px;margin-top:24px}
.trust span{display:inline-flex;align-items:center;gap:.5em;background:rgba(255,255,255,.06);
  border:1px solid rgba(255,255,255,.14);padding:9px 14px;border-radius:11px;font-size:14px;color:#e2ddf2}
.dot{width:7px;height:7px;border-radius:50%;background:var(--peri);box-shadow:0 0 0 4px rgba(153,153,255,.18)}

section{padding:56px 0}
.card{background:var(--card);border:1px solid var(--line);border-radius:var(--r);box-shadow:var(--shadow-sm);padding:24px}
.grid{display:grid;gap:18px}.g2{grid-template-columns:repeat(2,1fr)}.g3{grid-template-columns:repeat(3,1fr)}
@media(max-width:820px){.g2,.g3{grid-template-columns:1fr}}

/* risk badge */
.risk{display:inline-flex;align-items:center;gap:.5em;font-weight:700;padding:8px 16px;border-radius:999px;font-size:15px;font-family:'Unbounded',sans-serif}
.risk.red{background:var(--danger-bg);color:var(--danger)}
.risk.yellow{background:var(--warn-bg);color:var(--warn)}
.risk.green{background:var(--green-bg);color:var(--green)}

/* ===== LANDING two-column ===== */
.lp-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:30px;align-items:start}
@media(max-width:900px){.lp-grid{grid-template-columns:1fr}}
.lp-info h2{font-size:clamp(20px,2.6vw,27px)}
.lp-shot{width:100%;border-radius:16px;margin-bottom:20px;box-shadow:var(--shadow);display:block}
.feats{list-style:none;margin:18px 0;padding:0;display:grid;gap:12px}
.feats li{display:flex;gap:12px;align-items:flex-start;font-size:15.5px;font-weight:500}
.feats .ic{flex:0 0 auto;width:26px;height:26px;border-radius:8px;background:var(--accent);display:grid;place-items:center}
.feats .ic svg{width:15px;height:15px;fill:none;stroke:#fff;stroke-width:3}
.statline{display:flex;gap:10px;flex-wrap:wrap;margin-top:20px}
.statline .st{flex:1;min-width:120px;background:#fff;border:1px solid var(--line);border-radius:12px;padding:13px 15px;box-shadow:var(--shadow-sm)}
.statline .st b{font-family:'Unbounded',sans-serif;font-size:21px;display:block;color:var(--accent-d)}
.statline .st span{font-size:12.5px;color:var(--muted)}
.mapcard{background:linear-gradient(160deg,var(--dark2),var(--dark));color:#fff;border-radius:16px;padding:20px 22px;margin-top:22px;display:flex;gap:20px;align-items:center}
.mapcard .leg{display:grid;gap:8px;font-size:13px}
.mapcard .leg i{display:inline-block;width:10px;height:10px;border-radius:3px;margin-right:8px;vertical-align:middle}
.mapcard h3{color:#fff;font-size:15px;margin-bottom:10px;letter-spacing:.02em}

/* donut */
.donut{flex:0 0 auto}
.donut svg{transform:rotate(-90deg)}
.donut .hole{font-family:'Unbounded',sans-serif}

/* ===== QUIZ ===== */
.quizwrap{background:var(--card);border:1px solid var(--line);border-radius:20px;box-shadow:var(--shadow);padding:28px;position:sticky;top:18px}
@media(max-width:900px){.quizwrap{position:static}}
.qhead{font-family:'Unbounded',sans-serif;font-weight:600;font-size:15px;margin-bottom:14px;display:flex;align-items:center;gap:8px}
.qhead .pin{width:9px;height:9px;border-radius:50%;background:var(--green);box-shadow:0 0 0 4px var(--green-bg)}
.qbar{height:8px;background:#eeecf9;background:#efeefb;border-radius:999px;overflow:hidden;margin-bottom:8px}
.qbar > i{display:block;height:100%;width:0;background:linear-gradient(90deg,var(--accent),var(--peri));border-radius:999px;transition:.35s width}
.qmeta{display:flex;justify-content:space-between;font-size:12.5px;color:var(--muted);margin-bottom:18px;font-weight:600}
.qstep h3{font-size:20px;margin-bottom:16px;font-family:'Unbounded',sans-serif;font-weight:600;line-height:1.25}
.opts{display:grid;gap:10px}
.opt{display:flex;align-items:center;gap:12px;border:1.5px solid var(--line);background:#fbfaff;border-radius:13px;
  padding:14px 16px;cursor:pointer;font-weight:500;font-size:15.5px;transition:.14s all}
.opt:hover{border-color:var(--accent);background:#f3f1fd;transform:translateY(-1px)}
.opt .mk{width:21px;height:21px;border-radius:50%;border:2px solid #d2cdec;flex:0 0 auto}
.opt:hover .mk{border-color:var(--accent);box-shadow:inset 0 0 0 4px var(--accent)}
.qfield{display:flex;flex-direction:column;gap:11px;margin-top:6px}
.qfield input{border:1.5px solid var(--line);border-radius:12px;padding:14px 16px;font-size:16px;font-family:inherit;width:100%}
.qfield input:focus{outline:none;border-color:var(--accent);box-shadow:0 0 0 4px rgba(98,82,204,.14)}
.consent{font-size:12px;color:var(--muted)}
.qnav{display:flex;justify-content:space-between;align-items:center;margin-top:20px;gap:12px}
.qback{background:none;border:0;color:var(--muted);font-weight:600;cursor:pointer;font-size:14.5px;padding:8px;font-family:inherit}
.qback:hover{color:var(--ink)}
.gift{display:flex;gap:11px;align-items:flex-start;background:#f3f1fd;border:1px dashed #c3b9f0;border-radius:13px;padding:13px 15px;font-size:14px}
.gift b{color:var(--accent-d)}
.qstep{display:none}.qstep.active{display:block;animation:fade .3s ease}
@keyframes fade{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}
/* result */
.qresult{display:none;text-align:center}.qresult.active{display:block;animation:fade .35s ease}
.gauge{width:230px;max-width:100%;margin:4px auto 6px}
.gauge .g-track{fill:none;stroke:#eceaf6;stroke-width:18;stroke-linecap:round}
.gauge .g-val{fill:none;stroke-width:18;stroke-linecap:round;stroke-dasharray:283;stroke-dashoffset:283;transition:stroke-dashoffset 1s cubic-bezier(.2,.8,.2,1)}
.gauge .g-num{font-family:'Unbounded',sans-serif;font-weight:700;font-size:30px;fill:var(--ink)}
.gauge .g-cap{font-size:9px;fill:var(--muted);letter-spacing:.16em}
.qresult ul{text-align:left;max-width:430px;margin:16px auto;padding:0;list-style:none;display:grid;gap:9px}
.qresult li{display:flex;gap:10px;align-items:flex-start;font-size:14.5px}
.qresult li::before{content:"!";flex:0 0 auto;width:22px;height:22px;border-radius:6px;background:var(--danger-bg);color:var(--danger);font-weight:800;display:grid;place-items:center;font-size:13px}

/* trust strip */
.tstrip{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:38px;text-align:center}
@media(max-width:560px){.tstrip{grid-template-columns:1fr}}
.tstrip .c{background:#fff;border:1px solid var(--line);border-radius:14px;padding:18px;box-shadow:var(--shadow-sm)}
.tstrip .c b{font-family:'Unbounded',sans-serif;font-size:25px;color:var(--ink);display:block}

/* ===== HUB sidebar layout ===== */
.hublayout{display:grid;grid-template-columns:300px 1fr;gap:30px;align-items:start}
@media(max-width:980px){.hublayout{grid-template-columns:1fr}}
.sidenav{position:sticky;top:18px;background:#fff;border:1px solid var(--line);border-radius:16px;padding:12px;box-shadow:var(--shadow-sm)}
.sidenav .sntitle{font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);padding:8px 12px 10px}
.navlist{display:grid;gap:4px}
.navitem{display:flex;gap:11px;align-items:center;padding:11px 12px;border-radius:11px;cursor:pointer;transition:.13s all;border:1px solid transparent}
.navitem:hover{background:#f6f4fd}
.navitem.on{background:var(--accent);border-color:var(--accent)}
.navitem.on .nnum,.navitem.on .nname{color:#fff}
.navitem.on .nnum{background:rgba(255,255,255,.22)}
.nnum{flex:0 0 auto;width:30px;height:30px;border-radius:9px;background:#efecfb;color:var(--accent-d);
  font-family:'Unbounded',sans-serif;font-weight:600;font-size:13px;display:grid;place-items:center}
.nname{font-size:14px;font-weight:600;line-height:1.25}
.nemoji{font-size:15px}
@media(max-width:980px){
  .sidenav{position:static}
  .navlist{grid-template-columns:1fr 1fr;gap:6px}
}
@media(max-width:520px){.navlist{grid-template-columns:1fr}}

.panel{display:none}.panel.on{display:block;animation:fade .25s ease}
.idea-head{display:flex;flex-wrap:wrap;gap:10px;align-items:center;margin-bottom:8px}
.idea-num{font-family:'Unbounded',sans-serif;font-size:13px;font-weight:600;color:#fff;background:var(--accent);border-radius:9px;padding:4px 11px}
.block{margin:20px 0}
.block .lbl{font-size:11.5px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--accent-d);margin-bottom:9px;display:flex;align-items:center;gap:7px}
.block .lbl::before{content:"";width:14px;height:2px;background:var(--accent);border-radius:2px}

/* realistic yandex ad */
.serp{border:1px solid var(--line);border-radius:14px;padding:17px 19px;background:#fff;box-shadow:var(--shadow-sm)}
.serp .row1{display:flex;align-items:center;gap:8px;margin-bottom:3px}
.serp .serp-tag{font-size:10.5px;font-weight:700;color:#8a93a3;border:1px solid #e2e2ea;border-radius:4px;padding:1px 5px}
.serp .serp-url{color:#0a8a3c;font-size:13px}
.serp .serp-ttl{color:#1a0dab;font-size:19px;font-weight:600;line-height:1.3;margin:2px 0 4px;font-family:'Unbounded',sans-serif;letter-spacing:-.01em}
.serp .serp-ttl2{color:#1a0dab;font-size:15px;font-weight:600;font-family:'Unbounded',sans-serif;margin:0 0 5px}
.serp .serp-fav{color:#0a8a3c;font-size:8px;line-height:1}
.serp .serp-txt{font-size:14px;color:#3a3a44;margin-bottom:3px}
.serp .fast{display:flex;flex-wrap:wrap;gap:14px;margin-top:9px}
.serp .fast a{color:#1a0dab;font-size:13.5px;border-bottom:1px solid #c9c9e6}
.serp .serp-call{font-size:12.5px;color:#6b6878;margin-top:9px;border-top:1px solid var(--line);padding-top:8px}
.serp .serp-call b{color:#3a3a44;font-weight:600}
.charcount{font-size:11.5px;color:var(--muted);margin-top:7px}
.charcount b{color:var(--ink)}
.keys{display:flex;flex-wrap:wrap;gap:8px;margin-top:4px}
.keys .k{background:#f1effb;color:#4f3fb0;font-size:13px;font-weight:500;padding:6px 12px;border-radius:8px;border:1px solid #e4ddf8}
.kv{display:grid;grid-template-columns:auto 1fr;gap:6px 14px;font-size:15px}
.kv b{color:var(--muted);font-weight:500}
.qlist{margin:0;padding-left:18px;display:grid;gap:6px;font-size:15px}
.qlist li{padding-left:4px}
.budget{background:linear-gradient(155deg,var(--dark2),var(--dark));color:#fff;border-radius:16px;padding:22px 24px;display:grid;gap:14px}
.budget .top{display:flex;justify-content:space-between;align-items:baseline;flex-wrap:wrap;gap:8px}
.budget .big{font-family:'Unbounded',sans-serif;font-size:27px;font-weight:700;color:var(--peri)}
.budget .grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:11px}
@media(max-width:560px){.budget .grid3{grid-template-columns:1fr 1fr}}
.budget .cell{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.1);border-radius:11px;padding:11px 13px}
.budget .cell span{display:block;font-size:11.5px;color:#a79fd0;margin-bottom:3px}
.budget .cell b{font-size:16px;font-family:'Unbounded',sans-serif;font-weight:600}
.budget .note{font-size:13px;color:#b7afdd}

.tbl{width:100%;border-collapse:collapse;font-size:15px;background:#fff;border-radius:14px;overflow:hidden;box-shadow:var(--shadow-sm)}
.tbl th,.tbl td{text-align:left;padding:13px 15px;border-bottom:1px solid var(--line);vertical-align:top}
.tbl th{background:#f1effb;font-size:12px;text-transform:uppercase;letter-spacing:.04em;color:#5a4fa0}
.tbl tr:last-child td{border-bottom:0}
.tbl .n{font-family:'Unbounded',sans-serif;font-weight:700;color:var(--accent)}

footer{background:var(--dark);color:#a79fce;padding:36px 0;font-size:14px}
footer a{color:var(--peri)}
.flag{display:inline-block;font-size:11px;font-weight:600;color:#fff;background:var(--accent);border-radius:6px;padding:2px 9px;margin-left:8px;vertical-align:middle}
.steps{display:grid;gap:10px;counter-reset:s}
.steps .s{display:flex;gap:13px;align-items:flex-start;background:#fff;border:1px solid var(--line);border-radius:13px;padding:15px 17px}
.steps .s i{counter-increment:s;flex:0 0 auto;width:30px;height:30px;border-radius:9px;background:var(--accent);color:#fff;font-family:'Unbounded',sans-serif;font-weight:600;display:grid;place-items:center;font-style:normal}
.steps .s i::before{content:counter(s)}
.topbar{background:var(--dark);color:#cfc9e6;font-size:13px;padding:9px 0}
.topbar a{color:var(--peri)}
.topbar .wrap{display:flex;justify-content:space-between;align-items:center;gap:10px;flex-wrap:wrap}
.topbar b{color:#fff;font-family:'Unbounded',sans-serif;font-weight:600}

/* ===== AD BANNERS (creatives) ===== */
.carousel{display:flex;gap:18px;overflow-x:auto;scroll-snap-type:x mandatory;padding:4px 2px 16px;scrollbar-width:thin}
.carousel .crv{flex:0 0 340px;scroll-snap-align:center}
.bgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
@media(max-width:900px){.bgrid{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.bgrid{grid-template-columns:1fr}}
.crv{position:relative;aspect-ratio:1/1;border-radius:18px;overflow:hidden;color:#fff;
  display:flex;flex-direction:column;justify-content:space-between;padding:24px;background:var(--dark);
  box-shadow:var(--shadow);isolation:isolate}
.crv.wide{aspect-ratio:1.91/1;padding:22px 26px}
.crv .bbg{position:absolute;inset:0;background-size:cover;background-position:center;opacity:.38;z-index:-2}
.crv::after{content:"";position:absolute;inset:0;z-index:-1;
  background:radial-gradient(120% 120% at 88% -10%,rgba(98,82,204,.6),transparent 52%),
            linear-gradient(160deg,rgba(10,10,17,.5),rgba(10,10,17,.93))}
.crv .btop{display:flex;justify-content:space-between;align-items:center;gap:10px}
.crv .blogo{font-family:'Unbounded',sans-serif;font-weight:600;font-size:14px;letter-spacing:-.01em;display:flex;align-items:center;gap:7px}
.crv .blogo i{width:9px;height:9px;border-radius:50%;background:var(--peri);box-shadow:0 0 0 4px rgba(153,153,255,.22)}
.crv .bchip{font-size:10.5px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;padding:4px 9px;border-radius:999px;background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.2)}
.crv .bchip.red{background:rgba(224,64,64,.85);border-color:transparent}
.crv .bchip.am{background:rgba(207,138,35,.85);border-color:transparent}
.crv .bmid{margin:auto 0;min-height:0}
.crv .bhead{font-family:'Unbounded',sans-serif;font-weight:700;font-size:21px;line-height:1.13;margin:0 0 8px;text-wrap:balance;overflow-wrap:break-word;hyphens:auto}
.crv.wide .bhead{font-size:22px}
.crv .bsub{font-size:13.5px;color:#d8d2ef;margin:0;max-width:94%;line-height:1.4}
.crv .bcta{align-self:flex-start;display:inline-flex;align-items:center;gap:8px;background:var(--accent);
  color:#fff;font-weight:600;font-size:14px;padding:11px 18px;border-radius:11px;box-shadow:0 10px 24px rgba(98,82,204,.4)}
.crv .bcta::after{content:"→"}
.crv .bfmt{position:absolute;bottom:8px;right:12px;font-size:10px;color:rgba(255,255,255,.45);font-family:'IBM Plex Sans',sans-serif}
.creative-thumb{max-width:280px}
.gcrv{position:relative;aspect-ratio:1/1;border-radius:18px;overflow:hidden;background:#15131f;border:1px solid var(--line);display:flex;align-items:center;justify-content:center;box-shadow:var(--shadow-sm)}
.gcrv.wide{aspect-ratio:1.91/1}
.gcrv img{width:100%;height:100%;object-fit:cover;display:block}
.gcrv .ph{display:none}
.gcrv.empty{background:#15131f;border:1.5px dashed #3c3656}
.gcrv.empty img{display:none}
.gcrv.empty .ph{display:block;color:#9a93b8;text-align:center;font-size:13px;padding:18px;font-weight:600;line-height:1.5}
.gcrv.empty .ph b{color:#c7bff0;font-family:'Unbounded',sans-serif}
.carousel .gcrv{flex:0 0 300px}
/* per-offer creative variants */
.cvars{display:flex;flex-wrap:wrap;gap:18px;align-items:flex-start}
.cv{margin:0;width:300px;max-width:100%}
.cv.wide{width:482px}
.cv .crv,.cv .gcrv{width:100%}
.cv figcaption{font-size:12px;color:var(--muted);margin-top:8px;font-weight:600;text-align:center;letter-spacing:.02em}
.fmttag{display:inline-block;font-size:11px;font-weight:600;color:var(--accent-d);background:#efecfb;border-radius:6px;padding:2px 8px;margin-left:8px}